Lilli Ann: 1955 Jacket, a Closer Look at the Diamond Details

This Lilli Ann label diamond design is a show piece of geometric drama.

Lilli Ann: Mauve Jacket with Fur Trim, 1958

This Lilli Ann suit jacket dates from 1958. It's signature fur trimmed bodice drape can be found on several jackets from that era. This one is a soft wool crepe in a pastel mauve color. Dyed to match silver fox fur trims a diagonal drape that crossed the jacket hem with a pearl button detail.

I have a few detail photos to share that fill in any gaps that the general full view misses. What is always interesting about a good Lilli Ann suit jacket are the signature details, going beyond what most jackets of the era show. These jackets tend to appeal to a flamboyant, dramatic and self confidant customer who loves feminine and sexy details to her outfits.

Rather than a simple strip of fabric, the wool has been pleated from a wider shoulder down to a narrow hanging "scarf" with a "pom pom" of fur at the end. A narrow band, like a belted edge, encircles the jacket hem. Where the scarf crosses that band it has an overlapping piece that is fastened with a pearl button in a bound buttonhole.

The swag is accented by the diagonal hemline at high hip level. This diagonal hem continues around the back, creating a well integrated design from all angles that is flattering to many body types.  This diagonal is seen in several other Lilli Ann jackets, so it must have been a popular silhouette for that label.

How this jacket was accessorized can be seen in the original magazine advertisement from 1958.

The 3/4 sleeves are designed to be worn with a longer glove proportion. The original skirt was narrow and below knee length, and worn with simple heels. Small pearl earings complete the ensemble, a scale that enhances but does not overpower the pearl button accent at the left hip.

In the early 1960's we can find advertisements for for similar styles from Lilli Ann. Like those shown here, this jacket was probably designed as a cocktail suit, to be worn to formal luncheons or semi-formal evening events where pearls and fur were appropriate. The soft pastel color would be a spring look. The label photo shows the texture of the wool crepe and the type of lining typical for a Lilli Ann jacket.

PS, I have more on this Lilli Ann style in the following other blog posts:

Lilli Ann: Vintage Suits from the 1950's and early 1960's: more advertisements showing suit jackets

Lilli Ann: 1950's Jackets that Inspire: more information on this jacket

Pinterest: Follow my board "Lilli Ann of San Francisco" --an ongoing collection of dated advertisements and other Lilli Ann designs for collectors and anyone who loves this label.

Lilli Ann: Diamond Applique Jacket, c. 1955

The Lilli Ann label carries with it an aura of mid-century feminine mystic. While photos of jackets with that label are easy to find, close up details are not often shown. This example is a well fitted short body suit jacket in a silhouette that was popular during the early and mid-1950's. I have seen similar styles with the Lilli Ann label that used the same shades of wool, so it is probably part of a suit collection that was created in the same fabric.

I wanted to share the details of this jacket, showing how the diamond appliques are applied around the hemline and at the lapel of the collar in a unique extension beyond the edge.

This front view shows placement of the diamond details, with some closer views below:

The diamonds were appliqued onto the jacket body after the darts were sewn, covering up those seam lines. The edges are held in place with zig-zag stitching.

This diamond motif is carried across the back hem as well, rather than it being just a front view element.

Finishing the details are self bound buttonholes and covered buttons (rather than rhinestones) and turn back cuffs. While these details are common for the period, the textiles used and subtle fabric arrangement lend an air of quality in the mono-chromatic color scheme of the jacket, relying on graphic design rather than shiny textiles, bright color or bling to complete the jacket's details.

P.S You can find out more about this jacket and Lilli Ann in these other blog posts

1950's Jackets that Inspire: a short intro to this jacket and how I got it.

Vintage Suits from the 1950's and early 1960's: more great suit jackets and advertisements

Lilli Ann of San Francisco: follow my Pinterest board on this label where I include dates and descriptions for the collector or enthusiast.

Lilli Ann: 1956 Suit Advertisement

In the 1950's Lilli Ann suits were available not only at major department stores, but at locally owned shops in small towns as well. This advertisement is from the spring of 1956, and shows a suit called "Carousel" with flared peplum and longer narrow skirt.

The wool worsted fabric of gray and white has polka dots available in either white or red. This illustration can help us to see that the wide peplum was a popular silhouette in 1956 for this brand. There is a double layered collar as well.

The prices for the shop's Lilli Ann outfits ranged from $69.95 to $98.50. The advertisement is quick to point out that this store requires "no money down and 20 weeks to pay, use our budget plan", this being the way women could afford expensive clothing before credit cards made that possible.

This is the 1956 magazine advertisement for this same suit. It clearly shows all of the same elements as the illustration. It also refers to the "Carousel" as being the name of this outfit, with selling price "about $100" (around $870 today). It's ads like these that can help the Lilli Ann collector to date suit styles from this company. Besides the Lilli Ann monthly photo ad in fashion magazines, small store owners would also promote the label for their shop in local newspapers. The shop that published this fashion sketch was located in a southern California town, not far from Los Angeles.

If you want to see more on Lilli Ann, then just use the 'search' box at the top of this page to get a list of my other Lilli Ann posts, I think you'll like them.

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Lilli Ann: Purple Suit, Illustration from late 1940's

Post WWII, Late 1940's, "Lilli Ann" label vintage fashion advertisement, showing the peplum jacket and dramatic silhouette that the San Francisco company was famous for.

Lilli Ann suit: Fashion Illustration from 1947 Advertisement

A Lilli Ann suit fashion illustration advertisement from 1947 .  This is one of a few illustrations for Lilli Ann that was launched after World War II.  It was short term, apparently the brand favored fashion photos.
Don't you just love the sophistication?
Were women really this romantic and men that dashing?

Lilli Ann: into the 1980's

The hey day of Lilli Ann was followed by over a decade of suits and jackets that attempted to retain the status of that brand. However, most of the apparel lacked the original drama of earlier suitings created in the 1940's and 50's. This polyester jacket from the 1980's comes from the declining years of that company. But it seems to draw from past styles with bold geometric color blocking, something we expect in a 1950's suit jacket from Lilli Ann.

This jacket sports some fun details such as applied trim to accent the color areas. It applies a balance that would flatter the wearer, emphasizing wide shoulders, narrow waistline and shapely hips.

A few years later, this well known San Francisco brand would close forever.

Lilli Ann: 1950's Jackets that Inspire

If the Lilli Ann company during the 1940's and 1950's is known for anything, it is their fearless use of eye popping details and dramatic flare for contrasting trims. These two lovely wool jackets from the 1950's are examples of how far jacket design can go.

The lavander wool crepe jacket has a swag of drapery that falls to a pom-pom of fur at the end! This is accentuated by a diagonal hemline around the jacket. It appears to move on it's own with the swing and swirl of this design. The drape with fur trim seems to be a popular Lilli Ann trim, and it can be found in other jackets as well.

The second slide shows an early tailored silhouette that is spiked with diamond shaped appliques of the same wool in various shades. These are zig-zagged onto the jacket, around the hips and at the collar points. In fact, the collar diamonds overlap into 'space' and aren't entirely bonded to the jacket structure. This style is part of a line, having seen one go up on Ebay recently, I know that the diamond appliques were used in more than one style.

Plain tailored jackets from today might take note of these two looks. Wouldn't it be fun to re-style a jacket with diamond appliques? Or a swag? Don't let plain jackets fool you, there is a wealth of possibilities, if only someone would try!

(To get a closer look, click on the image)

NOTE:
Both garments were found at Etsy in forward thinking shops who recongnized the glory of a Lilli Ann jacket, even though it might be spiked with moth holes to the point that it can't be worn. Keeping them for study and inspiration is a perfect way to use such unwearables.

top photo: lavander wool crepe with fur trim and rhinestone button, c. 1955, from Fabgabs on Etsy.com
second photo: tan wool with diamond applique trim, c. 1950, from Vintagekttn on Etsy.com

Lilli Ann: Vintage Suits from the 1950's & early 1960's

Two examples of Lilli Ann suits, showing the span of a decade: 1950 to 1960.


The well tailored suit jacket became an important element for Lilli Ann designs between the late 1940's and early 1960's. During this decade, the overall silhouette was not be altered significantly, but details were many and varied considerably. Jackets showed a smooth fit in the torso, with long narrow or 3/4 length sleeves. The hip was fitted and hems were short or long. In general, the suit skirt remained narrow and unadorned.

The brown wool suit pictured above from the early 1950's has a mock bolero with self bow tie. The face is framed by a wing collar. Bolero shaping sets off the small hourglass waistline which is emphasized even more by a single button.

In this creamy aqua crepe suit from about 1960, a variation in small pleating is used to frame the face with drama. The use of an asymmetrical front is seen. Lilli Ann would use this popular design devise often during this era.

A Lilli Ann advertisement from early 1960 shows several versions of suits from the collection of that year. Continuing the trend that Dior began over a decade earlier, jackets appear to be derived from a basic fitted New Look silhouette. The body is then altered with many styles of collar and neckline drapery. Overall, the look is very feminine and dignified, spiced with details in texture and trim.

Following this collection in 1960, the design of Lilli Ann makes a notable swing towards more current fashion trends of the day. This was a move to showcase a younger, exciting and innovative look to the Lilli Ann customer. An updated silhouette left behind the New Look styles that Lilli Ann had promoted for more than a decade.

This article is third in a series on Lilli Ann fashions.
Earlier articles may be found in the links to the right.


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Lilli Ann Suits: the late 1940's, Vintage Suits with Fashion Flare

Popular vintage fashion, Lilli Ann suits from the 1940’s show style trends of that era. Fitted waistlines and peplums to the hip level were part of most jacket silhouettes. Jackets could sport double breasted buttons with wide bishop sleeves. Other suits were styled with tie belts or sashed like belted tunics.

Wide skirted coats with buttons down the full length of the back were seen, a men’s wear inspiration from the 1800’s. Wide flared peplum jackets that stood away from a narrow mid-calf length skirt grew in popularity.

Fur was often used to trim jackets. Wide sleeves of fur are shown worn with a slender skirt. $50 to $60 was an average suit price during the mid-1940’s.

After WWII, some ads show Lilli Ann suits being worn for weddings, instead of a long white wedding gown. This was a popular trend at a time when the expense for a gown was considered too high, and a new suit would be a wardrobe investment. As a special part of the bride’s life, many suits from this period are with us today, well cared for and neatly stored for decades.





Schulman actively promoted Lilli Ann’s company image as being a provider of elegance and high fashion wool suitings from San Francisco. Company advertising conveys the target customer as being a perfectionist who is sophisticated and smart.

California as well as San Francisco are mentioned in many of the advertisements in the 1940’s. Drama is also promoted within these ads. During this era, buttons and trims were produced by Lidz and H. Pomerantz & Co, and are listed in the ad copy as a significant trim. Celanse acetate linings were also advertised during this time.

French (Blin and Blin) and other European wools were imported by Schulman after WWII as part of the rebuilding efforts. This fine fabric became important in his campaign to promote Lilli Ann as a luxury suit line. Suits from the wools were priced from $70 to $80.

As the post WWII ‘New Look’ took hold, the Princess style of coat became popular. Lilli Ann coats had wide shoulders and narrow waistline over a full skirt for several years. As 1950 neared, a more slender silhouette would enter the scene, replacing wide shoulders with unpadded ones. The narrowing of shoulders would introduce the slender suit, so popular during the 1950’s.

(This is the second article in a series posted on Lilli Ann. The first article was posted on July 20, 2009. )

Lilli Ann Suits from the 1940's: the early years

The history of the Lilli Ann company is interesting to American fashion. It was important to the economic development of San Francisco, as well as a large producer of woman's suitings from the 1940's through the 1980's. The early years show design creativity and luxury in style. Knowing the general silhouette and costume type will help the vintage collector to identify age of their Lilli Ann. This post profiles the early years.

In 1934, an apparel company called "Lilli Ann" was originated by Adolph Schuman and named for his wife Lillian. Originally this apparel company was a typical sort of start-up operation, with two used sewing machines and two part-time employees working in a tiny studio in the Chinatown district of San Francisco. Throughout the life of the company, it would be identified with San Francisco, both in advertising and in its economic and political influence in that city.

These early ads from 1941 through 1944 show suits and coat outfits advertised as a "costume suit". Silver fox fur and other furs are often combined with wool fabric to create a sense of luxury.

The dark costume suit above from 1941 (pre-WWII) has wide sleeves with silver fox fur trim, and was priced at $55. The fit and flared princess silhouette was typical of Lilli Ann's very feminine look during that era. The second coat from 1943 has silver fox trim around the hemline. Paired with a fez style hat, this has a Russian influence to the overall ensemble. Again, the costume suit has a fit and flare 'A' silhouette made distinctive by a draped collar.


In this second set of illustrations, coat and suit ensembles are shown. Both coats have a button pleated revere lapel (both are essentially the same coat), although the light coat is from March 1943, and the darker set is wool from Spring 1944.

The suits worn beneath the top coats are form fitting, with sculptural seam lines. The light suit has a classic princess pattern draft that "V" points into the waistline button for a very slender illusion. The second suit has "V" details on each side of the waistline. The front is closed with 3 buttons that match those on the coat. It is also fun to notice how the original suit was accessorized with hat and gloves.

At upper right corner is a view of the "Lilli Ann" garment label used during that time.


Both outfits shown above are from 1943. More fox is seen, this time as a large collar that is a style carry-over from the 1930's. On the other suit, leopard fur is used on lapels, buttons and toque hat. These details create visual interest in what are classic suit patterns. It is important to notice that a 6 gore straight skirt is shown with all suits during this era. The first skirt from 1941 was 'A' line in silhouette.

All through the war years, luxury was seen in Lilli Ann suits and coats. Excess use of textiles was controlled, as required, but luxury was available none the less. After WWII, Adolph Schuman would move to put his San Francisco suit company on the map with increased national advertising in "Vogue" magazine, along with some innovative political involvements. This began an important era for Lilli Ann company.




This advertisement shows the makers label used by Lilli Ann company through 1943 (important to notice that it does not list "Lilli Ann" name in that label). It does show "a California Costume" at a time when this from of regionalism was popular.