Monday, October 6, 2014

Pat Premo: a California Fashion Desiger


Pat Premo was a California designer who made her name during the 1940's and was strong through the 1960's, showing her unique style of using texture and pattern in her fashions, and looking for inspiration for her unique silhouettes in ethnic apparel

During the 1940's, California style was a direct selling point for fashions designed in Los Angeles, and sold nationally. These styles were distinct in the use of ethnic textiles, innovative textures and patterns in textiles, along with playful, easy to wear fashions for both indoor and outdoor living. Much of what the rest of the country saw were colorful fashions, perfect for resort and warm season wear, and Pat Premo was a successful designer of these styles.


Her playful short and skirt set is typical of the kind of styles that were being designed and manufactured in Los Angeles during the 1940's and 1950's.



These sundresses were called "sun back" dresses for their open back, usually sold with a bolero coverup.

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She included day wear as well, styles suitable for lunch, work or daytime activities by an active woman.







In the 1960's, she continued to present unique styles made from distinctive textiles. Her fashions were sold in the best high end department styles and commanded top prices.



Today, finding a vintage Pat Premo label is a rare find to be treasured. This would be a fashion made from the best textiles available, and sewn to meet high quality standards.

3 comments:

vintageinn said...

What a wonderful designer with super designs. I will take one of each please :) thanks for sharing info on Pat Premo, very interesting.

Liz :)

Jen O said...

I think her play suits with over skirts are the best!

Lizzie said...

I like the play suits best too. Love Pat Premo!

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