Vintage fashion for January 1950: a new decade with new styles. Women were cutting and sewing a whole new silhouette that year. My sister has kept me well stocked with vintage sewing pattern brochures. This newsprint catalog she gave me has several punched up color pages that I'm sharing with you here.
In 1950 dresses sported the newer sloping shoulders, 3/4 sleeve length and wide hemlines. For many girls it was a good time to sew up new clothes, departing from the tired and well-worn ones that had gotten them through the post war era.
An hourglass silhouette with tiny peplum is accented by turn-back cuffs and standing collars.
Circle and flared skirts with small waisted wide belts. The rounded shoulders and tiny collars with high necklines keep the bodice demure, except for the bold white turned-back cuffs.
For more mature customers, the top two dresses carry over the diagonal draping and crepe textiles worn during the last decade. The perky red checked gingham number and the red dress are half size with a modern style spin.
Whether trying to date a vintage dress, sew up retro style copy, or just get inspired by fashion from 65 years ago, these pages with over a happy dozen dress patterns are great in both their differences and similarities.
Pattern Numbers shown here: Simplicity