In the Post WWII years, 1940's coats became more feminine and fitted. This version from 1948 has a cape shoulder and embellishment that is probably braid or soutache trims. Made in the princess seamed silhouette, the coat has a fit and flare style that was so new in the late 1940's. The era that followed the war showed many looks that used a considerable amount of fabric, something that was impossible during the war. The romantic trend was also part of the Victorian revival where crinoline dresses became the norm.
We also can't help but notice the vivacious red accessories. This perky hat predicts the trends seen through the 1950's, with a bit of trim and veiling.
This is an advertisement for both the "Edelson" label and wool gabardine by Lorraine Fabrics of New York. Look for the textile label when you find a vintage coat. Sometimes that may help you determine the date.
The Fashion Illustration
This is illustration was signed by "M Bolegard". It is an ink wash with black brush lines. Great accents are seen in the red details.
India ink is a rich, heavy black ink that can be diluted with water to produce sheer gray washes. Using a heavy paper with some texture, a pencil sketch was made first, often using a live model. Next, the shading was added using light gray washes. When those dried, saturate black ink was brushed on to create the illustration.
The red elements would have been painted with guache or watercolor at the same time as the gray under wash. To get that very white glove, a 'mask' of rubber cement could have been brushed on the area before adding the washes. This mask would then be rubbed off after the wash had dried, revealing the original unpainted white paper. White also may have been painted in with guache. It would have covered any gray wash to create a 'pop' of white.
The name "Bolegard" as an illustrator appears to be often used without a first name. This artist worked for department stores such as Marshal Field & Company in Chicago as early as 1919, and was probably a resident of that city at that time.
Reference: Catalog of Commercial Art, Exhibition, 1920, but Society of Art Directors, Art Institute of Chicago