Saturday, September 1, 2012

1963 Swimsuit Design: Rose Marie Reid advertisement



Super cool 1963 swimsuit design with a flirty Flapper look by California designer Rose Marie Reid, whose fabrics and designs forged new silhouettes in traditional swim wear fashions. Her innovative approach for this blouson swim suit pre-dated the bra-less era by nearly 5 years. Her style parallels that of Rudi Gernreich who worked in the same locale at the same time.

Magazine ad reads:
New minimum of maillot that blousons into a stained glass print of Helanca nylon knit! Rose Marie Reid does the look without a bra. Wear it with your own if you still want to after the delight of wearing it au naturel. "Glissando" $25.95. The glowing print by Soptra

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