Wednesday, March 7, 2012

California Fashion: Patio Prints from the 1940's and 1950's

Joseph Zukin
DeDe Johnson

DeDe Johnson

Joseph Zukin
With a growing popularity in outdoor living, California designers during the 1940's and 1950's developed a fashion niche to meet the needs of that lifestyle. These two patio and play outfits show simple fabrications, with charming novelty prints.

The yellow set is by DeDe Johnson and is from the late 1950's. The textile is printed in patio sets and barbeque designs on a yellow field. The shirt and shorts set by Joseph Zukin of California company is a rayon blend from 1945. The ariel view of New York city has a balloon motif that is accented by little red ball buttons that repeat the balloon shapes in a novel way.

Both outfits are currently on display at California Design: 1930-1965 through June 2, 2012 at the Los Angeles County Museum of Art.


Karen/Small Earth Vintage said...

Love these! They're both so fabulous, I can't decide which I love more.

Desiree said...

Absolutely darling! I'd love to have that yellow dress (like I NEED another yellow dress).


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