Showing posts with label 1930s fashion. Show all posts
Showing posts with label 1930s fashion. Show all posts

Wednesday, April 26, 2017

Madame Bruyere: 1930s French Couture in the U.S.

30s couture dress by Bruyere, Paris France
1930's Dress from Bruyere Couture of Paris

This 1930's dress was designed by a French woman who had formed her own couture house in about 1929.  Madame Bruyer (1881 – 1961) was raised in rural France, moving into Paris when she grew older.  As a young woman she worked for several known couture houses, Lanvin being the most famous. 

Wednesday, April 27, 2016

1930's Evening Gown: Grecian Drapery in Mint Chiffon


1930's evening dress, green

In the late 1930's the softer silhouette retained a Grecian style for many evening style.  This gown is probably a silk charmeuse.  It gathers up the center front into a narrow placket and skirt fullness is released at the end of that placket.  The draped sleeves have a bit of fullness to give her shoulders fashionable width.

I don't have the date or source, this picture is from an undated fashion scrapbook.

Thursday, August 27, 2015

Turn Around to See the Back View: early 1930's Fashion

1930 dress

Fashion during the 1930's was cut with diagonal bias seam lines to be smooth and slinky. The back view of a dress was often its best feature.  Let's take a look at some inspiring back views in these wonderful fashion illustrations.

Friday, December 6, 2013

1938 High School Year Book: the Senior's Story

1938 School Yearbook for Long Beach, CA
Poly High Schhol's new campus built following the great Long Beach earthquake a few years earlier

This summer I came across an old yearbook in the stacks at a thrift store. Yearbooks have value for dating apparel, hairstyles and noting trends for a certain time. In this case, I was more than interested because it was from the Long Beach, CA school district, published for the Class of 1938, a time when the entire city published one annual for all schools, including junior high with high school. I am guessing this was an economic measure, in part because 1938 was still the "Great Depression" and this book needed to be affordable to all.


In 1938, seniors were probably born about 1920, a few years following the First World War. They would have been the fore-runners of the big baby boom that surged the US population during the 1920's, following the return of soldiers from the war. Unfortunately for this group, life wouldn't be easy for them. When they were nine, the economy crashed, leaving many homeless and often without money for food, let alone clothing.

This annual dates from nine years into that era of hard living. These kids knew nothing else. Long Beach had been a mecca for hope during the 1920's, when during the mid-decade new house starts were historically high, as palm lined avenues were paved and the sunny beach city grew out into the fields behind the bay with Mediterranean style bungalows and apartment buildings.



Only a few years after the big crash, something worse happened: the largest earthquake since San Francisco fell at the turn of the century rocked this seaport city, tumbling homes, businesses and setting the surrounding hillside oil derricks aflame. The population fled inland and up into Los Angeles for safety. Many left town while others stayed to rebuild it.



The high schoolers we see here probably owned only the shoes that you see them wearing. Many of the girls wear dark skirts, which may have been hand-me-downs from a sister or cousin. These basics could be worn with several blouses to make up their school wardrobe. Yet there is a diversity in style and personality that shows how creative they could be on a very limited budget.



Sports programs for young women were in full swing, with modern uniforms often 'checked out' to each girls by the PE department. It's also easy to see that these students are enjoying themselves, and seem to be happy. In our own time, when shopping is recreational and having more than we can use is so common, it's a reminder how unimportant owning things can be.


In looking at this yearbook, I also had another treasure to dig for within its pages. I knew someone who would have been there, and I was hoping to find her. In the roster of senior photos, there she was, known as "Midge", Mary Ellen Hill lived a block from the great new high school, leaving for UCLA after graduation. There she enjoyed a degree in music and the company of her sorority sisters before joining the military and serving on the east coast.

Like everyone else in these photos, within a few years the second great war would encompass their lives, changing their directions and re-orienting their viewpoints from the secure world of high school as we see it depicted here. (Doing a bit of quick math, these students are about 93 years old now, and it's amazing how many are still here to tell us their stories, if we want to hear them.)