Tuesday, June 3, 2014

Anne Fogarty: New Start for a Vintage Fashion Label

The 'Anne Forgarty' label has long been a fashion find for vintage collectors. Always well made, distinctive and feminine, her designs captured the look for many women over the span of decades between WWII and the late 1970's.

More recently, this brand has been making news and co-founders have been preparing to revive this label in the style that it assumed during its height. Greg Halvorsen first contacted me to get my comments on the historical label. He has kept in contact with many of us who sell vintage or write about it online. Ivana Lo Stimolo, the other co-founder, has designed a set of debut dresses for this revival.

In the current fashion, these new dresses will be available via a Kickstarter pledge campaign that has a 30 day run only this month (June 2014). The Kickstarter site has a nice video and shows photos of each dress, so you can now see what design direction this new company is heading in, HERE.

While I feel that these new designs are lovely, and would be delighted to own and wear any one of them, as a fashion educator, I also would have liked the Kickstarter proposal to discuss the business aspect of this undertaking, so I am left with some valid questions: Who is the targget customer and where will she find this label for sale? What are the retail price points for the collection once it is developed each season? How many designs per season will the company ideally produce? Where will these be produced (off shore or in the US?).

So, my hats off to Halvorsen and Stimolo for venturing in the the fashion arena with a collection that more than hints of vintage quality and style. I hope your venture grows into a solid, dependable brand that we will love to wear.

While waiting for this collection to arrive, look for wonderful vintage items on Etsy under the "Anne Fogarty" vintage label.

Anne Fogarty, c. late 1960's, Cotton Pique

Anne Taylor, c. 1950's, Black Wool Crepe with Embroidery in Black


Lynn said...

And here I thought she only made dresses with those gigantic skirts! She really has a wonderful way with prints. Thanks for expanding my fashion knowledge.

Jen O said...

I think that hourglass silhouette is what made her name, but she did design slender styles as well. It seems like this new collection is reviving those 50s looks, which are very popular right now. She worked through the 70s, so her style did evolve, but the quality was always there (as far as I can tell).

Michelle Braverman said...

Ah, the memories! I had an Anne Fogarty dress as a "junior bridesmaid" (age 13) in my sister's wedding in 1955. Purple velvet. Sleeveless. Full skirt, Cowl neckline. Sooo sophisticated, but I loved it. Wore it to my first "semi formal" that year and felt like a princess. : > )

Jessica said...

I've seen some of the vintage styles for sale online, and I've really like some of them, although they're always a bit more than I want to spend. It would be interesting to see what they do with the line. It's a bit of different story, but when the couture line Vionnet was resurrected at almost 80 years back in 2006, I was really excited for it, given how much I loved the historical house of Vionnet, but the new designs just aren't as good. But, like I said, very different animal.

Jen O said...

Michelle, your 1955 purple velvet dress sounds like it would still be a 13 year old girl's favorite princess dress today too.

Jessica, You are so right about that Vionnet 2006 line. There have been quite a few fashion label revivals that didn't capture the essence of the original designer's style. We'll have to wait and see what this new designer for Anne Fogarty does.