Friday, August 26, 2011

Featuring a 1970's Dress, "Jerry Silverman" label




JERRY SILVERMAN by SAULINO

The designer label "Jerry Silverman" showcased wrap dresses during the 1970's that were trimmed with UltraSuede. This deep peacock blue matte jersey wrap dress has UltraSuede used in the yoke, at the hip, shoulders and collar. The drapey matte jersey is shown in a Halston-style bodice. This dress has a distinctive look that is higher in quality than most of the 1970 jerseys we see today.

Style details:
Ultra Suede
scluptured hip yoke with mock buckle
banded wrap front and collar
rounded shoulder yoke
rounded wrist cuffs with hook closure

matte jersey
gathers around the shoulder yoke
gathers around the hip yoke (skirt is nearly a half circle)
- dress is unlined, and is meant to have a draped bodice

About Jerry Silverman

It's interesting to note that Jerry Silverman began his career as a Harvard trained New York lawyer in 1933. He made a career switch to fashion in 1938, working for "Martini Designer" and becoming an owner before joining the military in WWII. After the war in 1946 he met his future business partner, Shannon Rodgers, a former Hollywood costume designer. Together they formed "Jerry Silverman" in 1959. Rodgers was the designer for this new venture of high end women's fashion. A dynamic team, they attended the couture shows in Paris to keep on up with current trends. Their dresses were popular with first ladies of the day, along with countless New York wives. The "Jerry Silverman" label was later bought by Warnaco, yet Silverman continued to be still involved. Silverman and Rodgers were active in promoting American design and supported fashion education, donating their huge historical fashion collection to Kent State.

Ultrasuede, early 1970’s

Probably the most important fashion textile development of the 1970’s was Ultrasuede, by Dr. Okamoto at Toray in 1970. This was the first mircrofiber, an ultra fine fiber that would continue in development as it produced softer fabrics. Ultrasuede was an expensive washable alternative to suede, and became popular in higher priced fashion during the decade of the 1970's. Designers such as Halston would make this a fashionable textile, using it in his shirt dresses and jackets.

Find more information on this designing duo HERE.

Find this lovely dress HERE.


1 comment:

Aged Chic said...

Nice dress and good photos. I am a fan of Jerry Silverman.

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