In the summer of 1980, Esprit (of San Francisco) designed by Susie Tompkins, launched a summer collection that embodied both American chic and sportwear. Using traditional Levi styling (a nod to the original San Francisco apparel company) this fashion group showcased bright primary colors, sexy 'short shorts', tube tops and skinny belts. A bit of a 1950's influenced design, these outfits captured the leading edge for wearable, young sportswear fashions.
In 1979, Esprit began to have their four collections per year photographed in a signature style that would brand Esprit as a young, trendy line with spirit and fun attitude. Olivero Toscani, a leading fashion photographer, was brought in by Doug and Susie Tompkins, the co-owners and Esprit designers, to create this new look. The model group layout you see here is part of the brand's style during the 80's when it was at the top of its game.
The following images are also part of this group. You'll notice the leggy look, 50's influences and bold young attitude of the models who wear 'natural' makeup and simple hair styles.
from: Esprit, the making of an Image, 1985, by Helene Robertson
look next week (August 26) for another post on Esprit fashions from the 80's