Tuesday, October 30, 2012
For Halloween, have a Fred Astaire night all!
I be dressing up like Twiggy is here and dancing to "Puttin' on the Ritz"!
Have you seen the well-to-do
Up and down Park Avenue
On that famous thoroughfare
With their noses in the air?
High hats and Arrow collars
White spats and lots of dollars
Spending every dime
For a wonderful time.
Now, if you're blue
And you don't know where to go to
Why don't you go where fashion sits
Puttin' on the Ritz.
Different types who wear a daycoat
Pants with stripes and cutaway coat,
Puttin' on the Ritz.
Dressed up like a million dollar trooper
Trying hard to look like Gary Cooper
Come, lets mix where Rockefellers
Walk with sticks or umberellas
In their mitts
Puttin' on the Ritz.
Tips his hat just like an English chappie
To a lady with a wealthy pappy
You'll declare it's simply topping
To be there and hear them swapping
Puttin' on the Ritz
Irving Berlin, 1929
See Fred Astaire sing and dance to this song in "Blue Skies", 1946
You'll find that movie HERE on Netflix
Below is a video of that song and dance, to get your inspired!
And for fun, here's a cute 'puppet' animation version:
Monday, October 29, 2012
This is the second post on my wool coat project. I show the fabric and sketch for my coat sewing project (here) and I thought I would stop and demonstrate how I like to flatten 'puffy' seams in wool. It's lots of fun too!
To continue flattening a seamline, I look for steam rising from the wool under it as it heats up. After maybe 15 seconds, I lift the iron and....
Actually, I also have a nice wooden 'clapper' made for this task as well. You can use a short length of a pine 2X4, or a brick. Slamming down this instrument forces the steam through the wool fabric. It also flattens the seam.
I hope you get a chance to try steaming wool. It is amazing how nicely wool will press, if you take the time to get it damp and use a press cloth too.
MATCHING woven lines in a diagonal seamline.
Saturday, October 27, 2012
FASHION, the Definitive History of Costume and Style from the Smithsonian is a long overdue encyclopedia of fashion through the centuries. Like other books by DK, this one capitalizes on lavish color photos and extensive visuals that create an exciting book where the information is easy to understand and remember.
If you are reading this blog, I know you will love this book. It's the holiday gift that you will put at the top of your wish list. It has 480 large format pages packed with wonderful images and photos of not only fashion, but common day apparel as worn during the ages. There is a great sense of continuity, as a time line progresses from page to page, taking the reader along for a ride through the ever changing fashion landscape.
Full page spreads are dedicated to the big names and groups who have influenced the fashion silhouette. Each provides a good overview of the subject, with enough images to make the point clear.
For the reader who wants to teach themselves more about fashion, this is the perfect book. It would even be outstanding for students, and should be considered a player in the textbook field. Having taught costume history for awhile, I can say that this will be a strong new player in the competition for costume history textbook adoption. Another reason for making this a text book is the price. At only $50, it is probably one of the best values out there this season, and a perfect way to spend that gift certificate your aunt will give you this year.
Book: Hardcover | 9.88 x 11.88in | 480 pages | ISBN 9780756698355 | 01 Oct 2012 | Dorling Kindersley (DK publisher)
note: I was not paid for this review, nor did I receive a copy of this book. This is my own opinion, based on having been able to see a copy of it.
Thursday, October 25, 2012
This retro style coat sketch with fabric swatches shows my design idea for making the fun 50's look coat (Butterick 5824), designed by Gertie from Gertie's New Blog for Better Sewing. This project is supported by a great Flickr group too, where you can see what we are doing.
I wanted to sew up a version that was made from a very dark navy pin stripe wool that I have, so this design reflects the use of that fabric. It has a bit of lycra stretch to it which could make the lining a challenge, but I was able to find in the L.A. garment district a deep cherry red stretch satin for that lining. I love to use contrast linings, they are dramatic and fun.
I am sewing this for Miss A., which means that I can see, fit and alter the coat more easily than if it was for me. Plus, this is just her style. She wants to add a self-covered belt to accent her waistline, and I agree that on her curvey figure, a belt really helps to define her shape. That big semi-circle skirt and deeper kimono sleeves can tend to add bulk.
This is a front view flat of the garment design. The pattern has a waistline seam, which is great for fitting and shaping the body. The wide collar is the signature feature, along with the fuller semi-circle skirt. The front wraps across for a 'double breasted' fit.
For inspiration, I wanted to take the coat concept and give it a late 1940's through mid-1950's spin. This was the era of the new look, so I found a few fun fashion images to create a design direction. This first one is from 1948, and has a silhouette much like the pattern.
Tuesday, October 23, 2012
Isn't it amazing that these shoes were worn by Marie Antionette? They feature a lovely silk stripe and seem much less ornate that we have come to expect from Marie Antionette's wardrobe. I guess it should come as no suprise that they fetched $65,600 at a recent auction in France. Ah Marie, may your wonderful legend live on!
Monday, October 22, 2012
SALE.50s Sportrite PlaidSkir...
SALE.50s Plaid Pencil Skirt,...
1950s... Red Bolero Jacket.....
70s VINTAGE Plaid, Navy Blue...
SALE...Tartan Plaid Cotton.....
SALE Tartan Plaid Long Skirt...
SALE...Tartan Plaid Jacket.....
SALE...Plaid Vest and Skirt....
There are some fun fall plaids and tartans in the shop right now, just waiting to take a walk to your park, down a leafy lane or spend a warm day in the library. Have fun, wear plaid!
Wednesday, October 17, 2012
The fashion illustrations here date from 1964. They feature shaped wool suits with bold checks. It's hard to think of a more classic 60's wool than hounds tooth, and here it is in full splendor. As examples of mid-1960's fashion, 3/4 sleeves (worn with long gloves) are almost equal to the short jacket length. The rolled collars are heavily interfaced to achieve that carefully curved line. The jackets probably have self covered buttons, in a bold, large scale typical of the Jackie O era.
Most likely drawn using colored chalk on an egg shell finish bond paper, these drawings have a glowing effect achieved by carefully controlling the lighting. For illustrating checks, these illustrations offer great inspiration and show how to not over-draw the details, rather how to suggest an overall effect to a better advantage.
When I can indentify the illustrator, I'll add that information here.
Wednesday, October 10, 2012
When a designer works, are they making fashions for themselves? Rarely. More often the business is focused on a specific target customer and what she wants to buy. It is this person that the designer will produce designs for.
Most fashion companies have a specific type of garment that they are best known for. They don't 'jump' around and produce all different kinds of fashions. They will work hard to become well known in a certain category of fashion that is based on style and price. This is will be available at a limited type of store or web site where the target customer will shop.
How the ideal target customer plans their wardrobe, then finds and pays for it influences the design business. The kind of styles that are being made should fall into a category of fashion that relates to price, quality and where it is to be sold. In women's fashion there are several major customer categories where most apparel is found. The most common categories are:
Designer: This is an affluent shopper with little or no budget restraints. They are looking for unique fashions that are often introduced before most trends. They commonly want designer labels that demand a high price and are sold at high end boutiques or exclusive department stores.
Contemporary or Ready-to-Wear Bridge: This is also a higher priced fashion, but it is more available and less expensive than a designer's top label. This is the category where a famous designer's ready-to-wear fashions can be found. Department stores and boutiques will sell this product to a wider range of customers than the high end designer labels. Some of the types of apparel found in this category are: sportswear items such as tops and bottoms, career wear, dresses, lingerie, knits, sportswear, after 5 and special occasion dresses.
Missy : The missy shopper wants styles that are current in fashion, but not too outrageous or unusual. She loves fashion but doesn’t want to experiment with ideas that are unfamiliar, too sexy or dramatic. She may think the styles she buys are the latest designs because she often too busy to keep up with fashion week, runway reports or high fashion magazines. She has a budge so her price range is moderate and the labels she buys may be a well know brand’s more affordable product. The missy customer also looks for apparel that is easy to maintain, clean and wear. Most women’s apparel is available in this category: careerwear, sportswear, dresses, knits, denim, lingerie, special occasion and active wear.
Budget: This customer is looking for current fashion trends at a low price. They are not concerned with fine fabrics, expensive details and construction elements that might require a higher price. They want styles that look like what they see in the media, but are copied to be less expensive. These are the styles that are popular and favored by many people and could be fads that are happening at the time. Fashions in this category may be sold in chain and discount stores. This price bracket usually offers a more limited product selection: sportswear, tops and bottoms, casual dresses, work-out, knits, maternity, active wear, lingerie and sleepwear.
Junior: Although this is an ‘age’ category, it tends to attract a wide range of target customers who are from the early teens through adults in their fifties. The main criteria can sometimes be fit because the junior category usually has a shorter waist, smaller bustline and more narrow hips than the missy customer. The fabrics, colors and styles in this category are usually not classics. Styles are often those trends in high demand for a short time (fads). Because of the short term of use, this type of apparel may not be practical, durable or functional enough for long term wear. Seasonal apparel is most common with juniors who buy tops and bottoms, knits, casual dresses and special occasion during the holiday and prom season.
Finding out more:
Now that you have read this article, what do you already know about the categories of women's fashions explained here? Try expanding on this article by listing brands, stores and websites for each category. It's also interesting to compare similar products. For this, select one type of apparel (white "T" shirt or denim jeans is good) then go online to find fashions for sale in various categories and price ranges (don't use sale items, find them at their full price). After looking at this, what category do you feel you would like to work in? Start making a file on this category with the top brands you see selling there and begin to study their product so you can become very familiar with the styles in it.
This original article on women's fashion categories is part 8 of a series on fashion design that are posted here at Pintucks. The contents of this article are the intellectual property of this blog. Please do not copy any content to another blog or digital media without contacting me first. I will ask that you link back to this article and give reference to this source within your feature. If you are using content for a research paper or project, please link back to this page in the traditional academic format, thank you!
the photo shown here is from the mid-1980's
Monday, October 8, 2012
Aren't these fashions from the 1940's and 50's delightful? They come from the terrific online source for "Australian Home Journal", 1949 - 1952.
In the "read online" format it can be viewed like a book with turning pages, or tiled. Personally I like the tiles best, since it's easy to scan the issue and enlarge only the pages you want to see.
Each issue has a few dress patterns. They are drawn in small scale, but are helpful if you want to copy a look from the magazine. Have fun with this site, you'll find it a great source for fashion for the average girl, guy and child during this era.
I want to thank Caitlin at "3:50 From Central" for pointing out this great fashion resource to me on her blog.
Saturday, October 6, 2012
Instant Library 6 Hardc...
Autumn Leaves Serving B...
1960s Maxi Dress, Fall ...
Vintage Tumblers Butter...
Vintage Long Scarf Autu...
Vintage Spice Faux Pear...
Vintage 1970s Suede Clu...
Fall Colors Woven Leath...
Fall colour enamel flo...
Rag Quilt, Give Thanks,...
vintage plaid shirt. Me...
1950's Vintage Tabl...
Antique handblown amber...
Vintage small afghan th...
1940s Farm country fiel...
Here's a nice little taste of color, Fall Vintage: a Treasury on Etsy. I love this season's color palette, and the vintage faux pearls and cute fall theme table cloth have caught my eye. My 70's maxi dress is in the top row--it's a wonderful look for this season. What vintage fall styles are you looking at these days?